Branding for Small bussinesses

Branding For Small Businesses Copy

by with No Comment Business

Branding is the backbone of all the businesses. It explains all the unique features of the product or service to customers. It helps customers to understand and connect with the business. Small businesses don’t have big budgets for marketing their product or service but still, they can thrive in sales by using several tools, brand visuals, websites, and paid campaigns on different platforms.

A good branding strategy requires –

Brand Identity 

It consists of unique elements of business products or services. It makes the business different from other brands and also helps consumers to identify your brand.

It involves colors, typography, logo, business name, website, etc. The design should be unique and attention-grabbing. Brand identity of a business should stand out from its competitors.

 

Brand Awareness

Brand awareness is the measure of how popular a business is among its competitors and target audience. It is important to provide good service to your existing customers and attract new ones. 

Today competition is very high and every company is providing maximum number of features to their customers at competitive prices. In this scenario awareness about a business plays an important role. For example, All the mobile companies are almost providing the same features. If a consumer is going to purchase a mobile he/she is aware of Apple and will end up making a purchase from Apple rather than another less popular company.

This is why building brand awareness helps to grow a business beyond the target audience.

Also, social media is playing a vital role in making brands popular like FB, Instagram, Snapchat, etc. Businesses can keep small budgets for paid campaigns on these platforms with the goal of “Brand Awareness”. This will show up your brand product several times to the potential customers and some of them will make the purchase also.

 

Brand Positioning

Through this process business can create a place in the minds of customers. The brand should have unique offers among its competitors. Also if the products and services are the same, focus on “How”, “What you do”, style and personality of the brand. This will also distinguish your brand from the competitors. Successfully positioning the service or product offering will help businesses to reach their target audiences.

 

Brand Management

It involves everything like brand identity, brand awareness, brand positioning. It is the process of improving, growing and then maintaining a brand. It begins with analyzing the current performance of the brand and what is the future expectation? It requires a comprehensive understanding of all the elements to gain brand value. Small businesses can monitor the performance at each step and make further strategies to get more sales.

At G2C Partners we have a team of experts who can help startups and small businesses to increase a company’s brand awareness and significantly increase sales. To know more about our services contact us.

Branding for Small bussinesses

Branding For Small Businesses Copy

by with No Comment Business

Branding is the backbone of all the businesses. It explains all the unique features of the product or service to customers. It helps customers to understand and connect with the business. Small businesses don’t have big budgets for marketing their product or service but still, they can thrive in sales by using several tools, brand visuals, websites, and paid campaigns on different platforms.

A good branding strategy requires –

Brand Identity 

It consists of unique elements of business products or services. It makes the business different from other brands and also helps consumers to identify your brand.

It involves colors, typography, logo, business name, website, etc. The design should be unique and attention-grabbing. Brand identity of a business should stand out from its competitors.

 

Brand Awareness

Brand awareness is the measure of how popular a business is among its competitors and target audience. It is important to provide good service to your existing customers and attract new ones. 

Today competition is very high and every company is providing maximum number of features to their customers at competitive prices. In this scenario awareness about a business plays an important role. For example, All the mobile companies are almost providing the same features. If a consumer is going to purchase a mobile he/she is aware of Apple and will end up making a purchase from Apple rather than another less popular company.

This is why building brand awareness helps to grow a business beyond the target audience.

Also, social media is playing a vital role in making brands popular like FB, Instagram, Snapchat, etc. Businesses can keep small budgets for paid campaigns on these platforms with the goal of “Brand Awareness”. This will show up your brand product several times to the potential customers and some of them will make the purchase also.

 

Brand Positioning

Through this process business can create a place in the minds of customers. The brand should have unique offers among its competitors. Also if the products and services are the same, focus on “How”, “What you do”, style and personality of the brand. This will also distinguish your brand from the competitors. Successfully positioning the service or product offering will help businesses to reach their target audiences.

 

Brand Management

It involves everything like brand identity, brand awareness, brand positioning. It is the process of improving, growing and then maintaining a brand. It begins with analyzing the current performance of the brand and what is the future expectation? It requires a comprehensive understanding of all the elements to gain brand value. Small businesses can monitor the performance at each step and make further strategies to get more sales.

At G2C Partners we have a team of experts who can help startups and small businesses to increase a company’s brand awareness and significantly increase sales. To know more about our services contact us.

Branding for Small bussinesses

Branding For Small Businesses Copy

by with No Comment Business

Branding is the backbone of all the businesses. It explains all the unique features of the product or service to customers. It helps customers to understand and connect with the business. Small businesses don’t have big budgets for marketing their product or service but still, they can thrive in sales by using several tools, brand visuals, websites, and paid campaigns on different platforms.

A good branding strategy requires –

Brand Identity 

It consists of unique elements of business products or services. It makes the business different from other brands and also helps consumers to identify your brand.

It involves colors, typography, logo, business name, website, etc. The design should be unique and attention-grabbing. Brand identity of a business should stand out from its competitors.

 

Brand Awareness

Brand awareness is the measure of how popular a business is among its competitors and target audience. It is important to provide good service to your existing customers and attract new ones. 

Today competition is very high and every company is providing maximum number of features to their customers at competitive prices. In this scenario awareness about a business plays an important role. For example, All the mobile companies are almost providing the same features. If a consumer is going to purchase a mobile he/she is aware of Apple and will end up making a purchase from Apple rather than another less popular company.

This is why building brand awareness helps to grow a business beyond the target audience.

Also, social media is playing a vital role in making brands popular like FB, Instagram, Snapchat, etc. Businesses can keep small budgets for paid campaigns on these platforms with the goal of “Brand Awareness”. This will show up your brand product several times to the potential customers and some of them will make the purchase also.

 

Brand Positioning

Through this process business can create a place in the minds of customers. The brand should have unique offers among its competitors. Also if the products and services are the same, focus on “How”, “What you do”, style and personality of the brand. This will also distinguish your brand from the competitors. Successfully positioning the service or product offering will help businesses to reach their target audiences.

 

Brand Management

It involves everything like brand identity, brand awareness, brand positioning. It is the process of improving, growing and then maintaining a brand. It begins with analyzing the current performance of the brand and what is the future expectation? It requires a comprehensive understanding of all the elements to gain brand value. Small businesses can monitor the performance at each step and make further strategies to get more sales.

At G2C Partners we have a team of experts who can help startups and small businesses to increase a company’s brand awareness and significantly increase sales. To know more about our services contact us.

Branding for Small bussinesses

Branding For Small Businesses Copy

by with No Comment Business

Branding is the backbone of all the businesses. It explains all the unique features of the product or service to customers. It helps customers to understand and connect with the business. Small businesses don’t have big budgets for marketing their product or service but still, they can thrive in sales by using several tools, brand visuals, websites, and paid campaigns on different platforms.

A good branding strategy requires –

Brand Identity 

It consists of unique elements of business products or services. It makes the business different from other brands and also helps consumers to identify your brand.

It involves colors, typography, logo, business name, website, etc. The design should be unique and attention-grabbing. Brand identity of a business should stand out from its competitors.

 

Brand Awareness

Brand awareness is the measure of how popular a business is among its competitors and target audience. It is important to provide good service to your existing customers and attract new ones. 

Today competition is very high and every company is providing maximum number of features to their customers at competitive prices. In this scenario awareness about a business plays an important role. For example, All the mobile companies are almost providing the same features. If a consumer is going to purchase a mobile he/she is aware of Apple and will end up making a purchase from Apple rather than another less popular company.

This is why building brand awareness helps to grow a business beyond the target audience.

Also, social media is playing a vital role in making brands popular like FB, Instagram, Snapchat, etc. Businesses can keep small budgets for paid campaigns on these platforms with the goal of “Brand Awareness”. This will show up your brand product several times to the potential customers and some of them will make the purchase also.

 

Brand Positioning

Through this process business can create a place in the minds of customers. The brand should have unique offers among its competitors. Also if the products and services are the same, focus on “How”, “What you do”, style and personality of the brand. This will also distinguish your brand from the competitors. Successfully positioning the service or product offering will help businesses to reach their target audiences.

 

Brand Management

It involves everything like brand identity, brand awareness, brand positioning. It is the process of improving, growing and then maintaining a brand. It begins with analyzing the current performance of the brand and what is the future expectation? It requires a comprehensive understanding of all the elements to gain brand value. Small businesses can monitor the performance at each step and make further strategies to get more sales.

At G2C Partners we have a team of experts who can help startups and small businesses to increase a company’s brand awareness and significantly increase sales. To know more about our services contact us.

Branding for Small bussinesses

Branding For Small Businesses Copy

by with No Comment Business

Branding is the backbone of all the businesses. It explains all the unique features of the product or service to customers. It helps customers to understand and connect with the business. Small businesses don’t have big budgets for marketing their product or service but still, they can thrive in sales by using several tools, brand visuals, websites, and paid campaigns on different platforms.

A good branding strategy requires –

Brand Identity 

It consists of unique elements of business products or services. It makes the business different from other brands and also helps consumers to identify your brand.

It involves colors, typography, logo, business name, website, etc. The design should be unique and attention-grabbing. Brand identity of a business should stand out from its competitors.

 

Brand Awareness

Brand awareness is the measure of how popular a business is among its competitors and target audience. It is important to provide good service to your existing customers and attract new ones. 

Today competition is very high and every company is providing maximum number of features to their customers at competitive prices. In this scenario awareness about a business plays an important role. For example, All the mobile companies are almost providing the same features. If a consumer is going to purchase a mobile he/she is aware of Apple and will end up making a purchase from Apple rather than another less popular company.

This is why building brand awareness helps to grow a business beyond the target audience.

Also, social media is playing a vital role in making brands popular like FB, Instagram, Snapchat, etc. Businesses can keep small budgets for paid campaigns on these platforms with the goal of “Brand Awareness”. This will show up your brand product several times to the potential customers and some of them will make the purchase also.

 

Brand Positioning

Through this process business can create a place in the minds of customers. The brand should have unique offers among its competitors. Also if the products and services are the same, focus on “How”, “What you do”, style and personality of the brand. This will also distinguish your brand from the competitors. Successfully positioning the service or product offering will help businesses to reach their target audiences.

 

Brand Management

It involves everything like brand identity, brand awareness, brand positioning. It is the process of improving, growing and then maintaining a brand. It begins with analyzing the current performance of the brand and what is the future expectation? It requires a comprehensive understanding of all the elements to gain brand value. Small businesses can monitor the performance at each step and make further strategies to get more sales.

At G2C Partners we have a team of experts who can help startups and small businesses to increase a company’s brand awareness and significantly increase sales. To know more about our services contact us.

Branding for Small bussinesses

Branding For Small Businesses

by with No Comment Business

Branding is the backbone of all the businesses. It explains all the unique features of the product or service to customers. It helps customers to understand and connect with the business. Small businesses don’t have big budgets for marketing their product or service but still, they can thrive in sales by using several tools, brand visuals, websites, and paid campaigns on different platforms.

A good branding strategy requires –

Brand Identity 

It consists of unique elements of business products or services. It makes the business different from other brands and also helps consumers to identify your brand.

It involves colors, typography, logo, business name, website, etc. The design should be unique and attention-grabbing. Brand identity of a business should stand out from its competitors.

 

Brand Awareness

Brand awareness is the measure of how popular a business is among its competitors and target audience. It is important to provide good service to your existing customers and attract new ones. 

Today competition is very high and every company is providing maximum number of features to their customers at competitive prices. In this scenario awareness about a business plays an important role. For example, All the mobile companies are almost providing the same features. If a consumer is going to purchase a mobile he/she is aware of Apple and will end up making a purchase from Apple rather than another less popular company.

This is why building brand awareness helps to grow a business beyond the target audience.

Also, social media is playing a vital role in making brands popular like FB, Instagram, Snapchat, etc. Businesses can keep small budgets for paid campaigns on these platforms with the goal of “Brand Awareness”. This will show up your brand product several times to the potential customers and some of them will make the purchase also.

 

Brand Positioning

Through this process business can create a place in the minds of customers. The brand should have unique offers among its competitors. Also if the products and services are the same, focus on “How”, “What you do”, style and personality of the brand. This will also distinguish your brand from the competitors. Successfully positioning the service or product offering will help businesses to reach their target audiences.

 

Brand Management

It involves everything like brand identity, brand awareness, brand positioning. It is the process of improving, growing and then maintaining a brand. It begins with analyzing the current performance of the brand and what is the future expectation? It requires a comprehensive understanding of all the elements to gain brand value. Small businesses can monitor the performance at each step and make further strategies to get more sales.

At G2C Partners we have a team of experts who can help startups and small businesses to increase a company’s brand awareness and significantly increase sales. To know more about our services contact us.

Basics Of Cloud Hosting For Small Businesses

Basics of Cloud Hosting for Small Businesses

by with No Comment Business

The number of online shoppers is increasing and with these growing numbers, businesses are also going online. It starts with the creation of a business website and hosting it online. There are 2 types of hosting which are used by business owners – Web hosting & Cloud hosting. 

Web Hosting is a service that involves how and where business files are hosted or stored. A website is a bundle of files that are stored on a web host. Whenever a user requests a domain name, the website files get downloaded by the web host and display it.

Cloud hosting is getting popular because of its structure. It uses multiple servers to balance the load instead of storing everything on a single server. This feature helps when one server fails but another server will keep everything running. It gets a cloud cluster from the centralized pool and all the hardware servers are set up virtually.  

 

Features of Cloud Hosting

Flexible Pricing

The best feature of cloud hosting is – a business has to pay only for those resources which they are using. Cloud hosting allows us to scale up the resources if traffic is high on the website and also allows us to scale down the resources if they are not required. It never restricts businesses to pay for the server resources which are not in use.

 

Scalable 

According to the site’s traffic, the resources from the cloud can be scaled up or down. To process that smoothly a suitable host is required which can provide server resources whenever required. Cloud hosting analyzes the storage requirement and allocates the resources as per the need.

 

Secure

It provides cloud security which takes the snapshot of the stored data. With this feature even if one of the servers gets damaged data cannot be lost. Also, the data cannot be utilized or hacked by any person as it gets stored within the storage device.

 

Large Network

 A user can access the data from any location. To upload or to retrieve the data from the cloud a user will only need a device and internet connection.

 

How to Choose the Best Hosting Option? 

There are a number of hosting options available which makes it difficult to find the right fit for your business. First of all list out the requirements.

If it’s a new business and it has to go online ASAP then web hosting with shared option due to low cost is a good choice. But if a business is expecting high traffic & more flexibility at a low cost, cloud hosting will be the right fit to grow.

 

Future of Cloud Hosting

Cloud hosting is getting increasingly more significant for our advanced society. Web hosting is just not  the start of the hosting, but it also contributes to the foundation of cloud hosting.

In the coming years the cloud hosting will become the backbone of businesses because of salient features like scalability, massive networking, decentralized data storage, etc. It will heavily capture the market from property databases to digital health records.

Small Business Digital Marketing Basics

Small Business Digital Marketing Basics

by with No Comment Business

Regardless of whether you’re currently launching a business or have an existing one, a solid online presence of a business is critical. Entrepreneurs who are searching for an approach to track the ROI and the image of their brand in the market require digital marketing.

Digital Marketing will not just help in promoting the products & services of the company but also optimize online assets to reach potential customers. This will also count the overall success of the business in the market.

For small businesses, it is challenging to get high visibility against their competitors due to less resources, small teams & low budget. But with an appropriate marketing plan and goal-oriented strategies, small businesses can achieve their target sales or ROI.

 

Let’s look into some fundamental strategies for small businesses –

Know business target audience

Everybody in the market is not the buyer. As a small business targeting a niche that is interested in a particular brand is important. To appeal to buyers within the niche it is important to understand their priorities, requirements, pains, trigger events etc.

To achieve this focus on creating a buyer persona looking into the existing customer’s behavior. What triggers them to buy products? How much will they take to make a purchase decision? Which age group is more interested in buying products? etc.

 

Focus on unique features

If the brand has no unique features in comparison with its competitors there’s no motivation behind why a purchaser would be constrained to buy your business service or product. Unique brand offers will separate a brand in the space and make up possibilities to improve sales. Show, what better a business has over anybody in the industry. Mention about the unique features on the website, use comparison graphs to show differences in price if any, show customer reviews etc.

 

Goals & objectives

Instead of exploring the whole marketing strategies, brands should set up a performance goal. Small businesses can look into the budget, resources & tactics available to them and can decide the goals. Start with the singular goal like lead generations, sign-ups, subscriptions from the customers. And  when the brand starts making progress towards the singular goals then expand the efforts and test out other initiatives.

 

Tools & Platforms

Small businesses don’t have to spend a lot of money buying expensive promotional tools. Initially, brands should focus on achieving a single goal & can do promotions using free tools or free trials. Once the brand starts getting enough attention and there is a requirement of further improvement in the existing operations they can shift towards paid tools.

Now, talking about the platforms, first understand from where the audience is coming, for example, if most of the purchasers are coming from Google then there is no point in investing in SEO. SEO takes time to show results, so it is not the right fit for small businesses striving to build their image in the space. In this case, start launching Google ads and measure the ROI.

 

Pamper Existing Customers

It costs very high to acquire a prospect rather than closing the existing one. Since the existing customers have already made the purchase, they know the brand products/services and trust them. Look for opportunities for cross-selling, upselling & repeat purchasing. Update them about the latest offers, delight them by sending birthday, anniversary wishes. This way your brand name will be in their mind, and whenever they decide to make a purchase they will first look for your brand.

 

Basics Of Cloud Computing For Small Businesses

Basics of Cloud Computing for Small Businesses

by with No Comment Business

Compared with the previous decade, the use of the Internet has been increased immensely now. This also requires the Internet at high speed. High-speed internet with better security has become the basic necessity for all the businesses. For small to medium sized businesses this became more prevalent in this decade.. This increase in demand for speed & security has given rise to Cloud Computing.

Cloud Hosting is different from the traditional hosting model where a website is hosted on a single server in a data center. In cloud hosting the data is distributed on different servers at different places. These servers are connected and data can be accessed easily from anywhere.

 

What is Cloud Computing ? 

There are 2 types of Cloud Infrastructure –

 

1.Outsourced Infrastructure 

Here, all the data and hardware will be stored remotely on the shared data center of the cloud service provider. CSP will be responsible for all the security and maintenance of the hardware & data.

 

2.On Premises

In this infrastructure the data center is located within the premises of the business, all the data and hardware will be stored here. The business itself is liable for procuring and maintaining all the hardware-related solutions.

Cloud Computing Services Includes –

  • (SaaS) Software as a Service 

Software as a service or SaaS is a software distribution model in which applications are hosted by a  service provider and offered to the customers over a network (internet).

  • (PaaS) Platform as a Service 

Platform as a Service or PaaS, it provides an environment to allow developers to create applications & services. They can continue to make updates and add new features in the existing applications.

  • (IaaS) Infrastructure as a Service 

Infrastructure As A Service or IaaS is one in all models of cloud computing. It provides infrastructures such as network connections, bandwidth, virtual servers, load balancing etc. With its virtual server feature it provides access to all computer resources on cloud over the internet. This is the best option to choose for business owners as it does not require maintenance and buying of new hardware/software. It is a complete package.

 

Let’s understand why a businesses opt for Cloud computing

Cost Reduction

Both the infrastructure helps in saving cost for the business.

In On-Premises infrastructure the company has to only buy a powerful server and the remaining IT hardware does not require a regular upgrade, thus saving costs.

Also, they don’t have to pay any extra cost for the large number of employees who have access to their data. 

In Outsourced Infrastructure, the cloud service provider is responsible for procuring and maintaining all the required hardware. Upgrading the existing hardware of the company is not required, thus saving costs.

 

Ease of Collaboration

As we have already seen in COVID19, the working culture has been changed a lot. Work from home is emerging and in this situation, physical distance should not hamper efficiency. Centrally organized data helps where tasks have to be done by different groups. When the data is stored centrally over the cloud network an employee can start working, directly from where the previous representative left it.

 

Flexible Access

As the employee/user’s, unique ID gets created the user has access to this cloud network from any location. Also, data can be accessed through multiple devices like smartphones, tablets, laptops, or desktops. This allows employees to work from home or while moving from their current location.

 

Improved Security

The beneficial thing about a cloud arrangement is that all the information is kept up at a focal area, regardless of whether it is in-house or with a CSP.

It is officially much more advantageous to secure the centralized data from cyber threats than the data which is stored at different locations on several devices.

Another benefit of using a cloud network is that if an individual device that is used to log into the cloud network gets lost or stolen the data will stay protected from unapproved use.